Overview
We are redesigning Valley Metro, the Phoenix Public Transportation System, in efforts to promote a transit extension connecting from Queen Creek to Surprise. The benefits of this extension will be the engagement of commuters looking to get to University or work in the city. We would be providing an affordable option of transportation. We are creating sign up forum so that people may petition to get the ball rolling in regards to construction.
We are redesigning Valley Metro, the Phoenix Public Transportation System, in efforts to promote a transit extension connecting from Queen Creek to Surprise. The benefits of this extension will be the engagement of commuters looking to get to University or work in the city. We would be providing an affordable option of transportation. We are creating sign up forum so that people may petition to get the ball rolling in regards to construction.
Problem
The Phoenix transportation system does not cover enough people that commute to the metro area. We want to bridge the gap with an extension of the routes.
The Phoenix transportation system does not cover enough people that commute to the metro area. We want to bridge the gap with an extension of the routes.
Solution
We have rebranded Valley Metro to have a more modern, fun aesthetic which will attract consumers to become more trustworthy of the transportation system. This will make the metro system feel less of a chore and more of a fun opportunity.
We have rebranded Valley Metro to have a more modern, fun aesthetic which will attract consumers to become more trustworthy of the transportation system. This will make the metro system feel less of a chore and more of a fun opportunity.



ROUGH 1

ROUGH 2

ROUGH 3

FINAL WEBSITE

